Urban Produce was a start-up with the goal of creating farms above grocery stores within urban settings with the goal of providing fresh, local produce directly from the roof to the customer. BFdesign was brought in to create a brand, packaging and overall package design for the eventual roll out of the UP look.
The pieces shown here provide a look into the iteration process for the packaging design and potential marketing materials.
- Client: Urban Produce
- Launch: 2013
- Type: Branding / Packaging / Marketing