This is probably one of my favourite brands that I have designed since I began working as a graphic designer.Â Orchestras/Orchestres Canada was in desperate need of an overhaul to their brand. The Executive Director approached me about coming up with some concepts to help move the organizationâ€™s brand into a more modern and sleek look. TheÂ final brand image is a good meld of all that the organization stands for.Â The â€œOâ€ is the central figure in the logo, standing for â€œorchestraâ€. It also represents sound with the coloured Oâ€™s behind it vibrating like sound waves from its centre. The coloured Oâ€™s are also a representation of the diverse membership across Canada that Orchestras Canada serves.
A note from Katherine Carlton, Executive Director:
We were trying to accomplish a number of things with our re-branding exercise: communicate the diversity and the unity of our membership, effectively demonstrate our commitment to English and French language services, and not fall into old cliches (batons, treble clefs, etceteraâ€¦) about orchestras, too. Oh, and come up with something that was good to look at, too. Blair, you managed all of this â€“ and Iâ€™m grateful every time I see the new brand!
Katherine Carlton, Executive Director