Cavalcade of Lights is an annual winter tradition in Toronto. It kicks off the holiday season at City Hall with the lighting of the giant Christmas Tree in Nathan Philips Square along with a concert with various musical talents from Toronto and ends off in a spectacular fireworks display set off from the roof of City Hall. Millions of Torontonians partake in the event every year.
For the 2010 event, I was asked to help create a more visually appealing identity for Cavalcade of Lights. The event has been around for over 25 years and the Special Events team at the City were looking to update the look of the identity.
Working with a wordmark which had already been approved, my task was to create a visual image that created a sense of celebration, joy and excitement. What we ended up with was a cascade of lights in festive colours. The Team was able to use the wordmark with or without the cascade depending on their needs. On the eve of the event, it was great to see the visual element used throughout the square as it had a real impact on the identity of the event.
Our department produces large scale public festivals and events for the City of Toronto. We’ve worked with BFdesign on a variety of projects, from making films that boost our social media outreach, to the creation of visual and innovative brand identities that really make our event products POP! It’s always a pleasure working with Blair – he consistently delivers creative work on time and on budget, and has become one of our most trusted ‘go to’ suppliers.
Giannina Warren, Media Relations, Economic Development & Culture