In August 2007, Blair established BFdesign, a boutique design agency offering branding, website design, marketing strategy and print design to a variety of organizations from small not-for-profit to large-scale educational institutions. BFdesign has established a long lasting and rewarding relationship with many clients over the years, most notably the Toronto Arts Council and Toronto Arts Foundation, The G. Raymond Chang School of Continuing Education (Ryerson University), Ontario Cultural Attractions Fund, Toronto Alliance for the Performing Arts, Glenn Gould Foundation, Associated Designers of Canada, Accessibility Ontario, and the Gay Men’s Sexual Health Alliance, to name a few.
In 2012, Blair graduated with Distinction from Goldsmiths, University of London with a Masters of Arts (Design: Critical Practice). The program allowed him to explore his love of transit, civic-engagement and city-building through the development of two projects in particular; technology and narrative. This exploration culminated in his thesis project, Public Transit: Remixed, a look at designing a holistic transit system from an experiential, as opposed to an infrastructure, standpoint. He was selected as one of four finalists in the Global Engineering Innovation Challenge hosted by the Toronto chapter of Engineers Without Borders in March 2013 where he presented some of his ideas from Public Transit: Remixed to much enthusiasm.
In 2015, Blair and his colleague Jennifer Chan (Exhibit Change) launched a new community-driven critical thinking design space known as the Department of Imaginary Affairs (DIA). The DIA made its public debut with an independent installation at the 2015 Scotiabank Nuit Blanche titled The East Side Story Project. Some of the initial programming ideas that will be developed to bring in to the classroom to work with youth will focus around politics, urban planning, culture, food, education, environment, and history.
Blair is also a graduate of the prestigious National Theatre School of Canada’s playwriting program (2004). In 1997 he was the youngest produced playwright at the Rhubarb! Festival at Buddies in Bad Times Theatre. He has also had a selection of monologues and scenes published in an anthology of queer writers, edited by Sky Gilbert.