Author / bgfrancey

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  • Creative Trust

    Creative Trust is an arts service organization based in Toronto which, as they say, “using collaboration and shared learning to help performing arts companies.” I have worked with the Creative Trust in various capacities in the past, presenting a workshop on social media for their members and collaborating on workshops while I worked at the…

  • Cavalcade of Lights

    Cavalcade of Lights is an annual winter tradition in Toronto. It kicks off the holiday season at City Hall with the lighting of the giant Christmas Tree in Nathan Philips Square along with a concert with various musical talents from Toronto and ends off in a spectacular fireworks display set off from the roof of…

  • Regional Geriatric Program of Toronto

    The Regional Geriatric Program of Toronto is located in Sunnybrook Hospital. The RGP is part of a province-wide network providing services to those in need of geriatric programs and services working in collaboration with primary care physicians and community health professionals. The RGP of Toronto contacted me in 2007 to work on a redesign of…

  • Playwrights Canada Press

    Over the past two years, I’ve been contracted by Playwrights Canada Press to design three book covers for some of their plays. The three pictured above are by some of the most prolific writers and performers Canada has to offer; Sky Gilbert, Maja Ardal and Anusree Roy. After reading the scripts for each play(s) and…

  • CivicAction

    After 8 years of working on important issues such as the environment and highlighting emerging leaders in Toronto, the Toronto City Summit Alliance recently underwent a rebranding process to become the Greater Toronto CivicAction Alliance. The project was undertaken by Trajectory (disclosure: my parents run Trajectory) – a branding agency in Toronto. I was contracted…

  • That Night in Toronto

    In 2008, my friend Katherine and I decided that we wanted to share our love of culture in Toronto through a video blog. Being young artists, we didn’t have a lot of cash, so we thought why not try and do as many fun things as we can without spending a lot of money in…

  • Off Bathurst Theatre District

    This past November, on a sunny Saturday, was the unveiling of the Off Bathurst Theatre District in Toronto, a project of the Toronto Alliance for the Performing Arts (TAPA). The project includes the installation of banners all the way up Bathurst Street from King Street West to St. Clair Avenue West. BFdesign was contracted to…

  • It’s official!

    I’ve been working on revamping the overall brand for BFdesign for the past 4 months and I’m happy to announce that it’s pretty much done now. The website is up, the new logo is confirmed and has been receiving some great positive feedback and the company position is pretty much nailed down. An exciting day…

  • BFdesign undergoes its own rebranding

    The rebranding of BFdesign has begun! After 3 years of designing for others, I’ve decided it was time to shake things up internally and began redesigning myself and the company. One thing I hear over and over from freelancers is the fact that it’s so difficult to find time to actually market oneself because we…

  • Bombay Black

    This is one of my favourite pieces I’ve created. Cahoots Theatre Projects was presenting a piece called Bombay Black and approached BFdesign to create the marketing material for the show. Thanks to the brilliant photography of Paula Wilson, I was able to art direct a striking poster evoking the sensual, evocative, and mysterious feel that the play…