BFdesign » music http://bfdesign.ca Simple Design. Period. Thu, 25 Feb 2010 21:25:05 +0000 en hourly 1 Orchestras Canada http://bfdesign.ca/2009/11/30/orchestras-canada/ http://bfdesign.ca/2009/11/30/orchestras-canada/#comments Mon, 30 Nov 2009 06:26:02 +0000 Blair http://bfdesign.ca/?p=127 Orchestras CanadaThis is probably one of my favourite brands that I have designed since I began working as a graphic designer. Orchestras Canada was in desperate need of an overhaul to their brand. The Executive Director approached me about coming up with some concepts to help move the organization’s brand into a more modern and sleek look. The final brand image is a good meld of all that the organization stands for. The “O” is the central figure in the logo, standing for “orchestra”. It also represents sound with the coloured O’s behind it vibrating like sound waves from its centre. The coloured O’s are also a representation of the diverse membership across Canada that Orchestras Canada serves. Below are a few of the early options presented:

oc1 oc2

The final artwork provided to the client had many options of use: a horizontal as well as a vertical logo for use when needed. The black and white version worked quite well.

OC_ENG_clr_v OC_ENG_bw_h
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