BFdesign » logo

LivLotus Yoga

Blair — Tue, 23 Feb 2010 17:00:31 +0000

A good friend of mine from school became a yoga instructor and needed a brand and website created for her. The result was a clean design for the brand of the logo as well as a simple, but effective website.

She’s a really fantastic instructor and I would highly suggest you check out one of her classes if you are looking to take up yoga or want to further your practice.

In Good Company

Blair — Mon, 22 Feb 2010 17:00:26 +0000

Orenda, a “strategic corporate social responsibility (CSR) consulting firm”, approached me in 2009 to create a logo for a conference they were producing called “in good company”. The conference was a chance for business leaders from the not-for-profit and corporate sectors to come together and discuss social investments, CSR programs, environmental and social initiatives etc. I was happy to help out and received a fair amount of recognition for the project. Unfortunately I couldn’t attend the conference but I heard it was a great success.

FAIR Canada

Blair — Sun, 21 Feb 2010 20:30:54 +0000

FAIR Canada is an independent organization whose focus is on Canadian investors in securities regulations. As a small start-up organization, they needed a new brand which was simple, elegant and reflected their mission statement:

The mission of FAIR is to be a national voice for investors on securities regulation and a catalyst for enhancement of the rights of Canadian shareholders and retail investors.

I wanted to create something that would be simple and easy to read while fitting in with the financial institutions on Bay Street.

Concept Design

Blair — Sat, 20 Feb 2010 20:00:47 +0000

I was asked to create a mockup for a new festival happening in Montreal. The turn around was quick and there was little to go on from a design perspective as the festival’s concept was still in the planning stages.

While these ideas never moved forward as the festival took on a different name and direction, I enjoyed coming up with the concepts.

Theatre Passe Muraille

Blair — Sat, 12 Dec 2009 05:18:52 +0000

In 2007, Theatre Passe Muraille approached me to design their marketing material for the 07/08 Season. Along with creating a marketing campaign based around the productions being presented, BFdesign helped to brand the company as it entered a new era with an entirely new artistic staff.

Theatre Passe Muraille translated into English means “theatre beyond walls”, an appropriate title for the type of productions produced by one of the founding theatres of the Toronto theatre scene. I wanted to reflect the movement of the theatre company as it moves forward in the branding.

For the 09/10 season, BFdesign was approached to redesign their website and move it onto a CMS system. I created the site using WordPress and styled it according to the look of their season brochure. The site now gives the staff the ability to update the content without relying on an outside party allowing them to save money and time.

Orchestras Canada

Blair — Mon, 30 Nov 2009 06:26:02 +0000

This is probably one of my favourite brands that I have designed since I began working as a graphic designer. Orchestras Canada was in desperate need of an overhaul to their brand. The Executive Director approached me about coming up with some concepts to help move the organization’s brand into a more modern and sleek look. The final brand image is a good meld of all that the organization stands for. The “O” is the central figure in the logo, standing for “orchestra”. It also represents sound with the coloured O’s behind it vibrating like sound waves from its centre. The coloured O’s are also a representation of the diverse membership across Canada that Orchestras Canada serves. Below are a few of the early options presented:

The final artwork provided to the client had many options of use: a horizontal as well as a vertical logo for use when needed. The black and white version worked quite well.

ArtsBuild Ontario

Blair — Mon, 30 Nov 2009 05:52:48 +0000

I had originally designed the ArtsBuild Ontario logo back in 2005 when the then newly formed organization required a brand. The logo we ended up with is a representation of the name: Arts Build. The coloured blocks represent how the organization is helping to create a sustainable arts and culture sector in Ontario through Capital Planning Preparation, workshops, research and sharing of information. In 2009, I was asked to tweak the logo slightly to streamline it.