AuthentiCity

AuthentiCity logoCulture is one of the reasons why cities thrive. And no one knows this better than Greg Baeker, PhD. Greg is an expert on cultural mapping for cities around the world. His company, AuthentiCity, needed a new brand and a new website to help promote his work and the various reports and articles he has written on the subject.

Three samples that were presented to Greg prior to finalizing the brand are presented below. I was exploring the idea of using a cityscape, direction, and interconnectedness between culture and the economic development of a city.

Authenticity Logo 1 Authenticity Logo 2 Authenticity Logo 3

Below is a screenshot from the website developed for AuthentiCity:

Authenticity Website

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